January 2023 – November 2023
About Afternic
Afternic is the largest reseller network for domain names. With a robust platform and a great reputation, Afternic has become a go-to destination for those looking to buy or sell premium domain names.
What have I done
For a year I have been working on multiple projects. The goal was to get the user experience of the Afternic platform to the level of Dan.com and to get more trust by the users. This was done by redesigning current features to meet higher expectations, introducing new features and by giving the front of site an entire new look and feel.
I have been working closely with front-end / back-end developers to assure quality, leveraging my expertise and identify and resolve technical and functional glitches.
My role
User Experience Designer
Interaction design, visual design, prototyping, testing
Projects I have worked on
Front of Site (FOS)
Redesign of the homepage and FAQ pages
Customer Area
- Introduced Lease to Own (LTO) to Afternic
- Domain verification
- Percentage based floor price
- Redesigned the settings pages
- Create your own checkout link
- Optimise and expand the portfolio
Other
Add already existing designs to Figma
Introduced Lease to Own (LTO) to Afternic
Lease to Own is a payment option at Dan.com which is heavily used by their users. When GoDaddy acquired Dan.com, Lease to Own also needed to be introduced to Afternic. It was my task to work on the designs for this project. Together with a colleague, we have created the entire Lease to Own flow from A to Z.
Domain verification
When users add domains to their portfolio, they first need to verify that the domain that they are adding is theirs. They can do so by adding a TXT record or the Afternic Nameserver to the DNS settings of their domains. This is a new feature to Afternic and adds more trust to the user base.
Optimise and expand the portfolio
To improve the user experience in Afternic, I got the task of optimising and expanding the entire Afternic product. This included rethinking and redesigning entire pages and flows. Some examples of improvements I’ve made are:
- Navigation and layout redesign
- Add domains button is now in a primary spot
- Add settings to change the table view
- New layout when scrolling
- Small and wide screen layout redesign
Redesign of the homepage and FAQ pages
The website of Afternic got very outdated. To gain more trust by existing users and to attract more new users, I got the task of giving the homepage and FAQ pages a redesign. The goal was to make it more playful just like the website of Dan.com. I reached this goal by using the corporate design system in a different way, by using custom made illustrations and also by approaching the copy in a more playful way.
